Tip Of The Week: The Best Way To Network

By Joi Johnson, Director Of Media Relations

Welcome to Tip Tuesday! Every Tuesday in July, JMU PRSSA will be highlighting our best tips that you can use to help build your knowledge in PR in order to become more engaged within the industry. Today, we will be sharing 3 tips on networking and showcasing how you can use resources such as LinkedIn to simplify the process.

What is Networking?

A crucial element of PR is networking. In social or professional contexts, networking is the process of communicating with others who share common interests. Many people utilize networking in PR to meet others in the field and expand their social network, which can be useful while seeking future opportunities or a career. Here are some helpful tips that are useful as you begin to network.

Research the type of PR you want to get involved in

The PR and communication field is described often as an all encompassing industry, meaning there are multiple different paths you can take when seeking a career in PR. By researching and narrowing down exactly what type of PR interests you the most, whether that be media relations or health communications, you will be able to connect and network with people who are in the exact professional position in which you see yourself. By having an exact focus for your goals, you are more likely to stand out to the PR professionals you will be networking with.

Use LinkedIn to Network

LinkedIn is your best friend! Connect with people in the PR field on LinkedIn, especially JMU Alumni, Faculty and Students to build your Network. LinkedIn can help you find people who not only work in PR but also specific fields that you may be interested in within the Industry. To learn more about building your LinkedIn page, we have a blog all about enhancing your LinkedIn profile up on our website!

Don’t Be Afraid To Reach Out

Networking can definitely be nerve racking but it is important to not let your nerves hold you back. Confidence can go a long way when it comes to connecting with someone new! Though, it can seem as though networking is just a bunch of small talk, it can likely lead you to big opportunities in college as well as post graduation. So when connecting with people, be yourself and be genuine. Networking might not be easy but It most definitely gets easier with practice.